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Roofle Announces Acquisition by SalesRabbit

Summary

Vista Point Advisors is pleased to announce the acquisition of Roofle, an e-commerce engine for roofing and exterior contractors, by SalesRabbit, a leading all-in-one field sales management platform. Vista Point Advisors acted as the exclusive financial advisor to Roofle.

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About Roofle

Roofle is the e-commerce engine for roofing and exterior contractors, powering instant pricing, AI-assisted financing, and digital proposals that modernize how homeowners buy. Roofle enables contractors to meet today's buyers online while operating with greater speed, accuracy, and transparency.

About SalesRabbit

SalesRabbit is a leading all-in-one field sales management platform, trusted by more than 85,000 sales professionals worldwide. The platform provides tools for territory management, lead tracking, AI-powered buyer insights, gamification, and performance analytics. Helping sales teams sell smarter, faster, and more efficiently.

About Vista Point Advisors

Vista Point Advisors is a boutique investment bank that focuses on advising middle-market companies in the software, internet, and tech-enabled services industries. Our strategy is to partner with growing and profitable businesses that are interested in understanding their options in the marketplace. We focus exclusively on sell-side M&A and capital raising transactions. Vista Point Advisors is headquartered in San Francisco, California. Vista Point Advisors member FINRA/SIPC.

Vista Point Advisors is not an affiliate of any other named entity.

Modified on Jan 06, 2026
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