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Reply! Acquires QualitySmith

Summary

Vista Point Advisors is pleased to announce the acquisition of QualitySmith by Reply!. Vista Point Advisors acted as the exclusive financial advisor to QualitySmith.

Press Release

About QualitySmith:

QualitySmith provides an online service that connects homeowners with contractors in their local area. The Company has a network of hundreds of member contractors throughout the United States that provide homeowners with immediate access to competitive local estimates. QualitySmith is based in San Ramon, CA.

About Reply!:

Reply! operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click(TM) or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally targeted marketing for businesses of all sizes.

About Vista Point Advisors:

Vista Point Advisors is a boutique investment bank that focuses on advising middle-market companies in the Software, Mobile, and Internet / Digital Media industries. Our strategy is to partner with growing and profitable businesses that are interested in understanding their options in the marketplace. We focus exclusively on sell-side M&A and capital raising transactions. Vista Point Advisors is headquartered in San Francisco, California.

Modified on May 31, 2012