Paytronix Receives $65m Investment From Great Hill Partners
Vista Point Advisors is pleased to announce a $65 million investment in Paytronix Systems by Great Hill Partners. Vista Point Advisors acted as the exclusive financial advisor to Paytronix.
About Paytronix Systems:
Paytronix is a provider of SaaS customer experience management solutions (loyalty, reward, gift, mobile applications and data insights) for restaurants and convenience store brands. Through its innovative software design and integrations with widely used point of sale systems, Paytronix empowers its clients with the greatest amount of flexibility to build unique, brand-enhancing programs. Founded in 2001, Paytronix has become the CXM industry leader, serving more than 330 customers and 16,000 store locations generating $18 billion in guest spend. The Company is based in Newton, MA.
About Great Hill Partners:
Great Hill Partners is a Boston-based private equity firm that has raised over $5 billion in commitments since inception to finance the acquisition, recapitalization, or expansion of growth companies in the communications, financial technology, healthcare, information services, Internet, media, retail, consumer, and software industries. Great Hill targets investments of $25 million to $200 million.
About Vista Point Advisors:
Vista Point Advisors is a boutique investment bank that focuses on advising middle-market companies in the Software, Mobile, and Internet / Digital Media industries. Our strategy is to partner with growing and profitable businesses that are interested in understanding their options in the marketplace. We focus exclusively on sell-side M&A and capital raising transactions. Vista Point Advisors is headquartered in San Francisco, California.