Element451 Announces $175 Million Strategic Investment by PSG
Vista Point Advisors is pleased to announce the $175 million strategic growth investment in Element451, a leading AI-first CRM and student engagement platform, by PSG Equity. Vista Point Advisors acted as the exclusive financial advisor to Element451.
About Element451
Element451 is an AI-first CRM and student engagement platform designed to simplify and personalize every interaction across the student journey. It adapts to the unique needs of each student, creating tailored communications that drive engagement without adding complexity for staff. By leveraging advanced AI, institutions can move beyond disconnected systems and inefficient processes, building meaningful connections with students at every stage—making personalized student engagement achievable, effective, and truly student-centric.
About PSG Equity
PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 120 companies and facilitated over 450 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid and Tel Aviv.
About Vista Point Advisors
Vista Point Advisors is a boutique investment bank that focuses on advising middle-market companies in the software, internet, and tech-enabled services industries. Our strategy is to partner with growing and profitable businesses that are interested in understanding their options in the marketplace. We focus exclusively on sell-side M&A and capital raising transactions. Vista Point Advisors is headquartered in San Francisco, California. Vista Point Advisors member FINRA/SIPC.