Bulbshare Announces Acquisition by SMG
Vista Point Advisors is pleased to announce the acquisition of Bulbshare, a leading channel program automation platform, by SMG, a Brentwood Associates portfolio company and a leading experience management provider. Vista Point Advisors acted as the exclusive financial advisor to Bulbshare.
About Bulbshare
Bulbshare brings the world’s biggest brands closer to their customers – delivering consumer insight, customer content and product innovation faster than ever with the power of AI. By building always-on global customer communities, Bulbshare puts consumer voice at the heart of brands, enabling more successful products and services with better market fit. Bulbshare’s global communities drive 1000s of real-time responses every day in over 50 markets worldwide – all analysed in seconds with leading-edge AI technology. From product heatmapping to virtual workshops to AI-driven data analysis, the Bulbshare platform is changing the face of consumer insight and revolutionising how brands develop, market and launch their products.
About Service Management Group
SMG is a leading experience management (XM) provider, accelerating value by changing how brands act on customer + employee insights. With a rich 30-year history rooted in The Service Profit Chain, SMG is the industry’s only software with a service (SwaS) provider—uniquely pairing an enterprise platform with professional services to help brands generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies.
About Brentwood Associates
Brentwood Associates is a Los Angeles-based private equity investment firm with a 30+ year history of investing in middle-market growth-oriented consumer and business services companies. Since 1984, Brentwood’s dedicated private equity team has invested in over 50 portfolio companies with an aggregate transaction value of over $6 billion. With significant experience in both investing and brand building, Brentwood is a value-added partner for entrepreneurs and senior management teams building world-class companies.
About Vista Point Advisors
Vista Point Advisors is a boutique investment bank that focuses on advising middle-market companies in the software, internet, and tech-enabled services industries. Our strategy is to partner with growing and profitable businesses that are interested in understanding their options in the marketplace. We focus exclusively on sell-side M&A and capital raising transactions. Vista Point Advisors is headquartered in San Francisco, California. Vista Point Advisors member FINRA/SIPC.